March 16, 2023

Swisstainable Programme: Launch of “Swisstainable Destination”.

Our sustainability programme Swisstainable for the Swiss tourism industry has been growing continuously since its launch ...
March 15, 2023

Livio Goetz departs Switzerland Tourism Sydney to take on a new role for ...

Switzerland Tourism (ST) has entrusted Livio Goetz, the current Director for Australia and New Zealand, with the ...
March 6, 2023

Switzerland shines the spotlight on women’s cycling in 2023

Now in its third year, Switzerland Tourism’s 100% Women initiative aims to provide more opportunities for women in ...
February 8, 2023

The carnival is back!

Monsterorso, Guggenmusig and Waggis - the 5th season brings all sorts of curiosities and many traditions to Switzerland. Brass bands and people in costumes fill the streets of Lucerne, ...
February 8, 2023

Jumeirah Group Expands Presence in Europe with Key Acquisition in Geneva.

Jumeirah Group, the global luxury hospitality company and member of Dubai Holding, announced the acquisition of its first ...
January 23, 2023

The Swiss winter is back – snow greetings directly from the ski areas.

After the onset of warm weather at Christmas and the difficult snow conditions at the turn of the year, most Swiss ski ...
November 15, 2022

Winter news booklet.

In our winter 2022/2023 booklet, discover the news for the upcoming season and what you should not miss. Download the booklet to have it ...
November 15, 2022

New without changing trains: The GoldenPass Express.

The GoldenPass Express has been running between Montreux on Lake Geneva and Interlaken in the Bernese Oberland for over 100 ...
November 15, 2022

Longest narrow gauge passenger train – Rhaetian Railway’s world record ...

It has been officially confirmed and accomplished: on Saturday afternoon, 29 October 2022, Rhaetian Railway (RhB) took the ...
September 7, 2022

Switzerland Tourism, On and Roger Federer team up to run the Swiss cities.

The past months and years have posed major challenges for the Swiss tourism industry, but even more so for city tourism. ...