The event took place on 18-19 August 2021 but you can now watch all the workshop sessions, panel discussions and networking happy hours here.

Day 1 – Wednesday, 18 August 2021

Welcome and Warm-up Session
Join us for a short welcome by Switzerland Tourism, followed by a body and mind wellbeing session, led by SongDivision. Watch it here.

Workshops Part 1:
– Jungfrau Railways with Jungfrau Region and Interlaken Tourism
– Lucerne Tourism with Titlis Cableways, Lake Lucerne Navigation Company and Swiss Museum of Transport

Workshops Part 2:
– Schilthorn Cableway
– Swiss Travel System

Happy Hour – Networking Session with SongDivision
SongDivision’s Virtual Happy Hour is more than just a casual online get-together. This musical variety show hosted by international music superstars spans a full hour of comedy, meaningful discussions, rock & roll trivia and interactive songwriting. Watch it here.

Workshops Part 3:
– Matterhorn Zermatt Cableways and Gornergrat Bahn – The Matterhorn Railway
– Swiss International Air Lines

Conclusion and summary of day 1
In this short session, we will look back at day 1 and give you a short summary of the various workshops and networking sessions. Watch it here.


Day 2 – Thursday, 19 August 2021

Welcome Day 2 and panel ‘Swisstainable‘
Join us for a short welcome to Day 2 by Switzerland Tourism. Followed by an exclusive panel discussion about Switzerland Tourism’s latest endeavour, “Swisstainable” with Q&A at the end. Watch it here.

Panellists: 
– Urs Eberhard, moderator and Executive Vice President of Switzerland Tourism
– Andreas Niederhauser, Head of Marketing & Business Development Swiss Travel System 
– Samuel Wille, Interim Head of Business Development of Switzerland Tourism

Summary and Closing of STE
Switzerland Tourism and its partners will look back at the first virtual Switzerland Travel Experience. Watch it here.