About Switzerland Tourism

Switzerland Tourism is the national marketing and sales organization for Switzerland. The marketing organisation Switzerland Tourism (ST) has a long history. It has been promoting Switzerland as a holiday, travel and conference destination at home and abroad for more than 90 years by federal mandate. ST positions Switzerland as a tourism brand standing for quality, naturalness, authenticity, sustainability and modernity, under the overall concept of “Swissness”. ST is a public corporation head quartered in Zürich, ST has a presence in 27 countries, employing 240 staff.