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Authenticity, proximity to nature and considerate consumption have become more important factors when planning a holiday. With the new sustainability strategy ‘Swisstainable’, an effective movement together with the entire Swiss tourism industry has just been launched. Thereby the first big step towards securing the long-term success of Switzerland as a travel destination and to become a leading sustainable destination by 2023 had been taken.
Swisstainable is all about having one’s finger on the pulse – and maximum relaxation in a natural setting:
- Enjoy nature up close and at first hand
- Experience the local culture in an authentic way
- Consume regional products
- Stay for longer and delve deeper
