Zurich offers the perfect combination of urban and natural settings for those with active lifestyles. The new campaign from Zürich Tourism shows that the numerous sporting and relaxation options available in the region add to the appeal of a Zurich city break.

Visitors from all over the world appreciate Zurich as a hotspot for culture and food. Nestled within the most beautiful natural surroundings, the Zurich region is also attractive for its mindful travel and pure relaxation. The latest campaign shows that city travellers can enjoy being active in the midst of the city just as much as the locals.

In the video clips, we follow Silvia and Matteo, who sink into their hotel pillows, happy and relaxed, after an eventful day in Zurich. No surprise, considering they’ve been busy kayaking, at the opera and practising yoga above the rooftops of the city.  

The clips will be shown in two stages, at the end of March and the end of August, via video and streaming platforms with large reaches, such as YouTube, Meta and new advertising formats on Netflix. In this way, people from all over the world who enjoy sports and cuisine will be inspired to take an active trip to Zurich. The landing page for the campaign details an eventful itinerary for both. Furthermore, users of the website will receive a wealth of information about all of the sporting and leisure options in the city and the surrounding region.

Urban travel combined with activities in nearby recreation areas is extremely on trend. In future, Zürich Tourism will feature these attractions, together with the lake and the surrounding regions, more prominently in tactical marketing measures. So that even more visitors can sink into their Zurich hotel beds, happy and relaxed.

Videos and images

Activities in the App