Menu
Covid
After an unparalleled tennis career, Roger Federer retired from top-level tennis last year. But he has continued to act as a brand ambassador for Switzerland Tourism (ST). This makes sense, since Roger Federer was – and will continue to be – not only Switzerland’s greatest sportsman but also its best ambassador.
Roger Federer and Trevor Noah join each other on screen.
After an unparalleled tennis career, Roger Federer retired from top-level tennis last year. But he has continued to act as a brand ambassador for Switzerland Tourism (ST). This makes sense, since Roger Federer was – and will continue to be – not only Switzerland’s greatest sportsman but also its best ambassador. A look back at the past two years, in which he has set new standards for national tourism advertising together with ST, is all the proof you need to see that this is the case. In the “YouTube Ads Leaderboard”, presented as part of Cannes Lions 2022, ST’s film “No one upstages the Grand Tour of Switzerland”, which promotes the Grand Tour of Switzerland together with stars Roger Federer and Anne Hathaway, took second place – just behind Samsung and ahead of Omega, Amazon, Netflix, and Apple. This makes it the most successful tourism advertising spot worldwide. The clip was released in April 2022 and has since amassed more than 103 million views to date.
After having collaborated on screen with Robert De Niro in 2021 and Anne Hathaway in 2022, the ST brand ambassador will once again receive support in front of the camera this year. His co-star for the 2023 campaign will be Trevor Noah, a comedian, best-selling author, producer, and philanthropist, who, like Roger Federer, is half Swiss, half South African. The team behind the camera is also top-class: the film was directed by Tom Hooper, who won an Oscar for his movie “The King’s Speech” back in 2011. The film positions Switzerland as an attractive travel destination, focusing on rail travel.
The «The Grand Train Tour of Switzerland», is an incomparable experience.
Roger Federer travels the Grand Train Tour of Switzerland in 2023. It combines all the famous panoramic routes in one breathtaking train tour and takes visitors comfortably to the most famous sights. From glaciers to lakes and from mountains to cities: each stage of the Grand Train Tour of Switzerland has a unique character. This is how visitors discover the top experiences in Switzerland over 1,280 kilometres and 8 stages! Charming cities such as Lucerne, impressive natural wonders like the Rhine Falls and majestic mountains like the Matterhorn and the Jungfraujoch. The unique train journey can be experienced all year round and travellers can customise both the duration and itinerary according to their preferences. Would you like a little foretaste? For example, the stage from Montreux to Zermatt, from the Riviera on Lake Geneva to the mountain of mountains – the Matterhorn. Or there’s the St. Moritz to Lugano journey that traverses from the glaciers to the palm trees: passing through the UNESCO World Heritage route of the Rhaetian Railway! To experience Switzerland’s coastal charm, hop on the St. Gallen to Zurich (via Schaffhausen) route, which cuts through delightful hilly terrain towards Lake Constance and runs 40 kilometres along its shoreline. MySwitzerland.com/gttos
The Grand Train Tour of Switzerland provides travellers with its exclusive app that enables them to curate their perfect itinerary and explore the highlights of Switzerland’s most stunning railway routes. Along with receiving notifications about upcoming attractions, visitors can also accumulate digital stamps and rewards. The app also features digital coupons that offer gifts and discounts. For further details on the app and its download, visit: myswitzerland.com/grandtraintourapp
About Trevor Noah.
Trevor Noah is one of the most successful international comedians in Africa and was the host of the Emmy® Award-winning “The Daily Show” on Comedy Central for seven years. A 2020 Grammy nominee, Trevor served as the Grammy Awards host for three consecutive years. Trevor is the author of the #1 New York Times bestseller “Born a Crime: Stories from a South African Childhood. He has written, produced, and starred in 12 comedy specials, and has sold out stand-up comedy shows, including his current “Off The Record” World Tour. Trevor is developing and producing diverse, high-quality creative content with Day Zero Productions; and through his philanthropic work, has launched the Trevor Noah Foundation to improve equitable access to quality education for underserved youth in South Africa.
Swiss Travel Pass – the All-in-one-Ticket
The Swiss Travel Pass all-in-one ticket from STS* is the key to the Swiss public transport network for visitors from abroad. With a single ticket, travellers can explore the whole of Switzerland by train, bus and boat over 3, 4, 6, 8 or 15 days.
More specifically, this means unlimited travel by train, bus and boat in the area of validity, unlimited use of public transport in more than 90 towns and cities, free admission to more than 500 museums, including mountain excursions to the Rigi, Stanserhorn and Stoos, and much more. Further information on the Swiss Travel Pass can be found here: myswitzerland.com/tickets
Swiss Travel Pass Promotion: free days
And to give you even more time to explore the most beautiful places in Switzerland along the Grand Train Tour of Switzerland (GTToS), there is a global Swiss Travel Pass promotion once again this year. As part of a special offer, from 15 April to 14 May 2023, up to two additional travel days will be added free of charge when buying an eligible Swiss Travel Pass:
Trade Media: https://www.mystsnet.com/en/swiss-travel-pass-free-travel-days/
End Consumer Media: myswitzerland.com/stpspring
*Swiss Travel System AG (STS) is the marketing organisation for public transport in Switzerland. Its shareholders are the Swiss Federal Railways (SBB), Switzerland Tourism (ST) and several different Swiss transport companies.
Film «Grand Train Tour of Switzerland: The ride of a lifetime»
Video/Trailer material
• RF GTToS Trailer in Format 16:9 Englisch
Image material (© Switzerland Tourism):
• Grand Train Tour of Switzerland
Fact sheets
• Fact sheet «Grand Train Tour of Switzerland»
• Fact sheet «Swiss Travel System Product Range»
For further information, please contact:
Birgit Weingartner, Marketing & Media Manager Switzerland Tourism ANZ
Phone. +61 (0) 408 978 336, E-Mail: birgit.weingartner@switzerland.com
