After years of positively representing Switzerland through his sporting excellence and friendly, down-to-earth manner, Roger Federer has now become an official brand ambassador for the destination of Switzerland. He’s entering into a long-term cooperation with the Swiss national tourism board, Switzerland Tourism (ST). The common goal: attracting guests to visit Switzerland with its energizing nature. Roger Federer has been a fan favorite in the USA at his appearances in New York, Miami, Indian Wells and Cincinnati. Future travelers will embrace his tips. The Swiss tennis star loves trips to all parts of the country in all seasons. Here and below he exclusively shows his favorites and places he still wants to discover himself. 

Roger’s Choice: Best of Swiss Nature

Unique natural beauty invites you to linger, take a deep breath and recharge your batteries. Shaped over millions of years, the beauty we see today is relatively recent: areas that were still hidden under the ice as little as 500 years ago are now accessible and have revealed a host of impressive natural monuments. Immense forces have created bizarre rock formations and thundering waterfalls. Discover them all here.
Roger’s Choice: City Experiences​ 

Switzerland’s cities each have their own distinctive charms. Hardly surprising given that there are four linguistic communities packed into a small area. “Buongiorno” is the greeting that echoes around the castle walls in Bellinzona, while you will be welcomed with a “Bonjour” as you enter the Olympic Museum in Lausanne. In Chur, the oldest city in Switzerland, you are just as likely to hear “Allegra”, a greeting in Romansch-speaking Switzerland, while the ferryman’s “Griezi” is a familiar sound on the Rhine in Basel. Discover them all here.
Roger’s Choice: Mountain Trips

Fancy a look at the Alpine Grand Slam? Switzerland’s panoramic views are shaped by 48 peaks over 13,000 ft (4,000 meters) high. The easiest way to marvel at these giants is to take a day trip. Choosing the best vantage point is far from straightforward, however, because four-thousanders (13,000-ft peaks) are visible from all of these destinations. Discover them all here.

When you need vacation without drama.
You need Switzerland.