We are living in the age of sustainability, and the pandemic has increased our desire for authenticity, proximity to nature and considerate consumption. No other destination meets this need quite like Switzerland does. We have always taken care to strike a balance between the needs of our guests, the needs of the local population and the needs of the environment.

In the future, we intend to strengthen this position and also convey it to our guests, and we will. In keeping with this goal, as part of the new Swisstainable sustainability strategy, we want to launch an effective movement together with the entire Swiss tourism industry.

With Swisstainable, we are taking the first big step towards secur- ing the long-term success of Switzerland as a travel destination and making it the world’s most sustainable destination.

Find the full strategy paper here.

Strategy Paper	English
Strategy Paper	French