August 23, 2021

Friends reunited: ‘Six in the city’

Switzerland Tourism invites women to discover Swiss cities  After the successful launch of the 100% women campaign in March, Switzerland Tourism aims to build on this success with ...
June 23, 2021

Switzerland welcomes UK guests as of 26 June 2021

The Swiss government has announced a major step towards a full return of international travel after the global pandemic. As ...
May 19, 2021

150th anniversary – the first woman on the Matterhorn

Lucy Walker – a trailblazer in female Alpinism In 1871, exactly 150 years ago, the British mountaineer Lucy Walker ...
May 4, 2021

Star power for Switzerland: Federer teams up with De Niro.

Switzerland Tourism's new ambassador Roger Federer features in the organisation's latest film. He's joined by legendary ...
March 29, 2021

Roger Federer teams up with Switzerland Tourism.

After years of positively representing Switzerland through his sporting excellence and friendly, down-to-earth manner, ...
March 8, 2021

Switzerland Tourism launches 100% Women Peak Challenge.

On 8 March 2021, Switzerland Tourism (ST) launches the 100% Women Peak Challenge. It lasts from 8 March until 8 September ...
July 5, 2020

Million Stars Hotel: Sleep under a starry sky.

What can you expect from a hotel with a million stars? A great view of the night sky! On Thursday, 2 July, Switzerland ...
June 3, 2020

Switzerland launches ‘Clean & Safe’ campaign.

The Swiss tourism industry launches its ‘Clean & Safe’ campaign. The campaign, consisting of an information ...
August 20, 2019

Alex Herrmann made the new Director UK and Ireland.

Alex Herrmann, who has served as Director Americas and Market Manager North America at Switzerland Tourism (ST) for over 10 ...
November 7, 2018

Switzerland is giving away 12’770 ski passes for kids.

With Kids4free, kids get the chance to ski and snowboard for free for 6 days in Switzerland. In total 44 winter sports ...