On 1 August, Evelyn Lafone will take up her position as Head of Trade, responsible for all travel trade activities at Switzerland Tourism UK & Ireland. She is succeeding Michelle Bisang, who left Switzerland Tourism earlier this year to pursue a career outside travel.

Evelyn Lafone is an experienced travel and tourism professional with extensive marketing and sales knowledge. She started her career at Switzerland Tourism UK & Ireland, where she held various positions. In the beginning of 2010, Evelyn was appointed Market Manager for Australia and oversaw the development of this market for over four years, before becoming Market Manager for Canada and Midwestern USA in 2014, based in Toronto. Since 2017, Evelyn has been District Manager for Southern Germany and Head of Trade for Germany.

‘With the appointment of Evelyn as a senior professional as Head of Trade, we are keeping our commitment to British and Irish travel trade partners and are planning to extend our activities for tour operators and travel agents. The travel trade has become even more important for us in the current recovery period,’ says Alex Herrmann, Director of Switzerland Tourism UK & Ireland.

Over the next year, Switzerland Tourism will focus on reminding the travel industry just how easy it is to do business in the country, which enjoys a reputation as a very reliable and safe destination; on mutually beneficial collaborations with operators on new and extended Switzerland programmes; and on educating travel trade partners in how to best sell Switzerland to their clients.

Another key initiative is the ‘Swisstainable’ sustainability campaign, which aims to position Switzerland as one of the most sustainable travel destinations in the world.

For more information, please contact:

Myriam Ziesack, Head of Media and Communications UK & Ireland
Phone: +44 (0)20 7845 7691 | Email: media.uk@switzerland.com

About Switzerland Tourism:

Switzerland Tourism is the Swiss national tourist board responsible for promoting Switzerland as a premier travel, holiday and business destination. Based in Zurich, Switzerland Tourism is present in 22 markets worldwide, employing around 240 people. Its office for the UK & Ireland is located in Holborn, London.