Enthused by the growth in 2010 Switzerland Tourism have targeted a further 25% growth in overnights spent by Indians in Switzerland for 2011 and look set to achieve the same with the increasing participation and promotion by new partners like Ticino and the Lake Geneva Region.

Ticino, the Italian speaking region in the south of Switzerland which has a Mediterranean lifestyle with Swiss quality  and the French speaking Lake Geneva Region parts of which are known as the Swiss Riviera. Together with these new destinations, Switzerland Tourism is also planning to spend up to 35% more marketing funds to help growth in this very important market.