On 01 March 2017, Swiss Travel System AG is launching a new website, which exclusively targets its media and trade partners. Centrepieces of the platform are its News Area and the Download Centre, which make target group-oriented and detailed information and content available to partners around the world.

Swiss Travel System AG is responsible for the international marketing of public transport in Switzerland and promotes its own ticket range. Beginning of March this year, the company is launching a new website based on an adjusted communication strategy. “Our reframed communication effort focuses on media and trade partners as our main target group. We want to address them more directly in the future. After all, they are our most important multipliers. We aim at providing them with up-to-date content for download and distribution around the clock,” says Isabella Ignacchiti, responsible for Media & Trade communication. “The website mystsnet.com will therefore supply news, product factsheets and key texts in German and English as well as pictures and videos.”

 

Design, navigation and content at mystsnet.com

Right at the landing page, visitors encounter the News Area with current information around Swiss public transport. Along with the search field for finding information quickly, the Download Centre offers one of the key functions. Here, media partners may download the latest press releases and inspiring content to support their research while trade partners receive important documents such as the Swiss Travel System Sales Manual and factsheets regarding product range, prices and various services. As a matter of course, there are pictures, videos, maps and logos available for download and distribution as well. The area “company communication” comprises an overview of the shareholders and the Swiss Travel System team. Job openings and the annual report will also be published here.

 

Online communication with end customers

As before, travellers can still get their inspiration at SwissTravelSystem.com, where they also receive all necessary information for planning and booking their journey. These contents are now part of the transport hub of the Switzerland Tourism website. Here, visitors receive comprehensive information about travel adventures such as the Grand Train Tour of Switzerland, the ticket range and all services.

 

For further Information, please feel free to contact us.

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Swiss Travel System AG is a Zurich-based marketing company co-founded in 2011 by Swiss Federal Railways (SBB), Switzerland Tourism (ST) and five private railway companies. Its mission is the joint marketing worldwide of Switzerland’s comprehensive public transport network. Key tasks include the global marketing of the Swiss Travel System range of travel passes, as well as the promotion of cross- border travel to the neighbouring countries of Switzerland.