Switzerland by train, bus and boat.
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The latest 2022 travel figures are in, and all indicators show that American have a strong affinity for Switzerland. The numbers recently released by the Swiss Federal Office of Statistics (published March 9, 2023), show a recovery of nearly 93% in U.S. arrivals to Switzerland, for a total of 1,075,511 visitors. The number of overnight stays was 2.3 million, a decline of only 7% compared to 2019 which was a record year, making 2022 the second-best year of Switzerland Tourism in North America.
This positive trends continue, as the overnight figures combined from the US and Canada to Switzerland in January 2023 are +9.7% higher compared to the same month in 2019, placing North America as the second biggest market after Germany and the largest long-haul market for Switzerland Tourism.*
“We are thrilled to see the confidence guests from the United States have in Switzerland post-pandemic. It is particularly exciting to see vacationers exploring the variety Switzerland has to offer. From the Italian-speaking Ticino, the Valais with its charming alpine resorts and the Canton of Bern, home to Interlaken and the glorious Jungfrau Mountain. All three regions even outperformed the record year of 2019.” says Claudio Zemp Director Americas of Switzerland Tourism.
68% of the overnights coming from the U.S. were generated by boutique towns like Zurich, Geneva and Lucerne and two-thirds of all visitors from the U.S. traveled to Switzerland during the summer months from June to September.
Switzerland Tourism Campaign 2023
The upcoming Switzerland Tourism’s campaign will feature “The Grand Train Tour of Switzerland”, to explore the highlights of Switzerland on one single tour by train. This ultimate trip includes numerous sightseeing opportunities, gives visitors access to iconic spots for excursions along a route and leads through the most beautiful parts of the country.
How to travel to Switzerland
SWISS International Airlines currently offers daily direct flights from New York (JFK, Newark), Chicago, Miami, Boston, San Francisco, and Los Angeles. While Edelweiss, a sister company of SWISS International Airlines, has direct flights from Tampa (year-round), Denver (from May to September) and Las Vegas (from March- November).
* Source: Tourism data from the Swiss Federal Office of Statistics. Only overnights in Swiss hotels and Youth Hostels are counted; vacation homes, other kinds of accommodation and visits with friends and family are not included.
About Switzerland Tourism
Switzerland Tourism is the official National Tourist Office of Switzerland with representations in 33 offices in 22 markets around the world with the goal of promoting Switzerland as a travel, vacation, and convention destination. In North America, Switzerland Tourism operates offices in New York, San Francisco, Los Angeles and Toronto.
For more information, please contact:
Divine Bonga
Head of Media and Communications North America
Phone: +1 646 760 0835
e-mail: divine.bonga@switzerland.com