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New York, June 15, 2021. After being in charge of the offices in Toronto, Los Angeles and San Francisco, Mirko Capodanno has been appointed Vice Director Benelux, Marketing Manager. He fondly looks back at his time in North America: “I’m looking forward to the next challenge and marketing Switzerland to guests from Belgium, the Netherlands and Luxemburg, especially our beautiful cities and the Swiss Alps. I will cherish the incredible experiences I could collect in North America and the countless people I met; I am excited to continue promoting Switzerland in a new market.”
Claudio Zemp, Director Americas for Switzerland Tourism, praises: “Mirko has made a massive impact in North America during his 15-year tenure. Particularly his dedicated work with luxury consortia advisers, resulting in Switzerland Tourism winning the coveted Virtuoso Tourism Board of the Year award three times, will be sorely missed. Over the last seven years, he led our operations at the West Coast, where he continuously strengthened the position as Switzerland’s strongest source market within the US. I wish him and his family all the best with his new, exciting posting in Amsterdam.”
Capodanno’s successor as District Manager Western USA will be Oliver Guggisberg, who will start in San Francisco on September 1, 2021.
After finishing his tourism studies Oliver Guggisberg worked for Switzerland Tourism in Frankfurt and Zurich before taking over the International Media Relations at Zurich Tourism. In 2008, Guggisberg joined the Market Services team at Switzerland Tourism’s head office. In addition to various media and travel trade projects, he successfully organized three Switzerland Travel Marts and initiated the first Snow Travel Mart Switzerland in 2014.
Since April 2014, Guggisberg has been based in Singapore where he was responsible for the travel trade in Singapore, the market Vietnam, and the implementation of the Switzerland Travel Academy Southeast Asia. He coordinated roadshows, travel fairs, customer and public events, and international projects for travel agents and media in the six main markets in Southeast Asia.
Guggisberg is enthusiastic about the upcoming move: “I am very excited to join the Switzerland Tourism team in North America and I am looking forward to many interesting travel trade / media projects. I can’t wait to share my passion for Switzerland with our tour operators, agents, journalists and of course our future guests.”
Pictures: Mirko Capodanno
Links: www.MySwitzerland.com/trade
For more information, please contact:
Divine Bonga
Manager Media Relations North America
E-Mail: divine.bonga@switzerland.com
phone: +1 212 757 5944 ext. 235
mobile +1 646 919 2926
Nicola Peverelli
Manager Media Relations Western USA
E-Mail: nicola.peverelli@switzerland.com
phone: +1 212 757 5944 ext. 249
mobile +1 332 223 0142
Ursula Beamish-Mader
Manager Media Relations North America
E-Mail: ursula.beamish@switzerland.com
phone: 1-647-899-4094