Toronto, February 27, 2020. Switzerland continues to reach new peaks in popularity in North America. According to tourism data from the last decade, visitor numbers from Canada and the USA to Switzerland grew by over 60%.

Final 2019 figures show an increase in Canadian arrivals in Switzerland in 2019, for a total of 131,504 an increase of 4.2%. The number of overnight stays was 275,205, an increase of 1.6% compared to 2018*. 

“We are delighted to announce a continued growth and are staying fully committed to the Canadian market. On March 24 and 25, together with 20 Swiss partners, we will proudly showcase Switzerland’s best experiences to our trade partners in Montreal and Toronto. Simultaneously, we will be launching our new “I need Switzerland” campaign in Toronto, Montreal and Vancouver.” says Pascal Prinz, Director Canada of Switzerland Tourism.

Lucerne and Central Switzerland experienced the largest growth of Canadians with 19%.

Two-thirds of all visitors from Canada visit Switzerland during the summer months. Switzerland Tourism’s campaign theme in 2020 is “I need Switzerland”, which focuses on the Swiss boutique cities, stunning landscapes, mountain peaks, and the public transportation system.

* Source: Tourism data from the Swiss Federal Office of Statistics. Only overnights in Swiss hotels and Youth Hostels are counted; vacation homes, other kinds of accommodation and visits with friends and family are not included.  

Images: Lucerne and Pilatus by mindz.eye

Movie: please click here

About Switzerland Tourism
Switzerland Tourism is the official National Tourist Office of Switzerland with representations in 33 offices in 22 markets around the world with the goal of promoting Switzerland as a travel, vacation and convention destination. In North America, Switzerland Tourism operates offices in Toronto, New York, and San Francisco.

For more information, please contact:
Ursula Beamish, Media Relations Manager North America,
Phone: +1 416-695-3496, ext. 3
E-mail: ursula.beamish@switzerland.com