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At this year’s Switzerland Travel Mart (STM), Switzerland Tourism’s most important travel trade event, held in 2019 in Lucerne, three North American tour operators were awarded the Gold Flower Award: TAUCK and EuroBound from the United States and Goway from Canada.
The coveted biannual award is given out to reward innovation, a high
level of professionalism and outstanding cooperation in connection with
the promotion and sales of tours to Switzerland. “After a
record-breaking year in 2018, the overnights are exceeding our
expectations with a growth of 9.7% for the United States and 3.2% for
Canada (January to August) so far this year. We are thrilled that the
cooperation between ST and its partners generate the perfect products to
stimulate desire and showcase Switzerland at its best. With the Gold
Flower Awards we recognize the most innovative Tour Operators” says
Claudio Zemp, Director Americas of Switzerland
Tourism.
About the winners
TAUCK for including new destinations in their itineraries and bringing 35 of their best travel advisors with the TAUCK Academy to Switzerland. “Thanks to their longstanding relationships with the suppliers, the guests can enjoy exclusive access to sights and experience Switzerland beyond the ordinary “, says Isabelle Minder, Trade Manager Eastern USA, when she presented the award to Mihaela Weaver, Product Manager Europe, and Michelle Molnar, Product Manager River Cruising.
The award for EuroBound was presented to Brigitte Armand, President of EuroBound, located in Los Angeles. “We explored new opportunities working with the team of EuroBound and benefited from their close cooperation with travel advisors. Especially the new itineraries in the outdoor soft adventure segment have helped to increase bookings to Switzerland”, says Mirko Capodanno, Manager Western USA.
Goway Travel was represented by Craig Canvin, Vice President UK-Europe. Goway perfectly combines the trends of sustainability, immersive travel and pre- and post-river cruise stays in Switzerland. “Goway has launched numerous new Switzerland itineraries including the Grand Tour of Switzerland by electric cars and by scenic trains. Additionally, they have launched wonderful winter experiences such as Christmas markets, skiing and city trips”, explains Pascal Prinz, Market Manager Canada.
About Switzerland Tourism
Switzerland Tourism is the official National Tourist Office of
Switzerland with representations in 30 countries around the world with
the goal of promoting Switzerland as a travel, vacation and convention
destination. In North America, Switzerland Tourism operates offices in
New York,
San Francisco and Toronto.
Image: Happy faces at this year’s Gold Flower Award ceremony (from left to right): Pascal Prinz, Market Manager Canada, Isabelle Minder, Trade Manager Eastern USA Mirko Capodanno, Trade Manager Western USA, Claudio Zemp, Director Switzerland Tourism Americas, Mihaela Weaver, Product Manager Europe at TAUCK, Michelle Molnar, Product Manager River Cruising at TAUCK, Brigitte Armand, President of EuroBound and Craig Canvin, Vice President UK-Europe at Goway Travel.
For more information please contact:
Divine Bonga, Media Relations Manager Eastern USA
Phone: +1 212 757 5944 ext. 235
divine.bonga@switzerland.com