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Claudio Zemp, former Market Director for India at Switzerland Tourism (ST), has been appointed as the new head of the Americas. In addition to his solid international marketing expertise, Claudio Zemp has in-depth experience in marketing strategy as well as in destination promotion in the English-speaking world. He will start in his new position August 1.
Claudio Zemp played a central role in developing the popular campaign featuring ST brand ambassador and Bollywood star Ranveer Singh, which contributed to exceptional growth during his four-year tenure in the Indian market. Before joining ST, Claudio Zemp worked for five years as head of the Switzerland Convention & Incentive Bureau (SCIB) in London. The London School of Marketing alumnus also gained relevant experience over a ten-year period as aviation manager and member of the UK & Ireland executive board of Switzerland Travel Centre (STC). Claudio Zemp will succeed long-time USA market manager and Americas director Alex Herrmann who will transfer at the same time to the UK/Ireland market.
After Germany, the United States is the second most important foreign market for tourism in Switzerland. Over 2.2 million hotel overnights from US guests were registered in 2018 – an impressive 10% increase compared with 2017* – a steady growth has now been recorded over the last few years. In addition to the USA, the region Americas includes Canada and Brazil, markets which generated over 270,000 and 242,000 hotel overnights respectively last year*.
‘It is a big privilege and dream come true to head Switzerland Tourism’s operation in the Americas. I look forward to build on the success of the last years and to create impactful and creative campaigns showcasing Switzerland’s beauty’’ said Claudio Zemp.
Switzerland Tourism is the official National Tourist Office of Switzerland and operates in 30 countries around the world with the goal of promoting Switzerland as a travel, vacation and convention destination. In North America, Switzerland Tourism operates offices in Toronto, New York, San Francisco and São Paolo.
*Tourist accommodation statistics, Federal Statistical Office.
Portrait of Claudio Zemp: MySwitzerland.com/media
For more information or interview requests, please contact:
Divine Bonga, Media Relations Manager Eastern USA: divine.bonga@switzerland.com