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SWISS now offers its travelers the option of booking a variety of destination packages to explore Switzerland’s iconic sights and cities. The new “Stopover Switzerland” program is a collaboration between SWISS, Switzerland Tourism and Switzerland Travel Centre, and offers an initial range of eight different tourist packages including accommodation and public transportation covering all Swiss regions.
Travelers on Swiss International Air Lines (SWISS), The Airline of Switzerland, can now both get to their final destination and explore Switzerland en route. Both leisure and business travelers can extend their stopover in Switzerland by one to four nights by adding a customizable travel package under the new “Stopover Switzerland” offer, which SWISS has launched in close collaboration with Switzerland Tourism (ST) and Switzerland Travel Centre (STC). The United States, Singapore and India are the first SWISS markets to introduce the new stopover program. Generally, from point of commencement U.S., most fares to destinations in Eastern Europe, the Middle East and Asia allow stopovers free-of-charge.
“Travel habits are evolving. Guests today want to increasingly experience a variety of destinations and activities in one trip. And they are willing to immerse themselves in a destination for just a few days to gain a first impression. SWISS and ST have been analyzing the new trend. And it’s in response to it that they have now jointly developed the new “Stopover Switzerland” program”, says Alex Herrmann, Director Americas of Switzerland Tourism.
With the single-destination Stopover Switzerland packages, which are bookable for one to four nights, guests choose one Swiss city such as Zurich, Interlaken or Lucerne as the base for their excursions and discoveries. The package also includes tips on possible local trips and activities, to help the guest make the most of their stay. All packages also include a Swiss Travel Pass for 1st or 2nd class travel, allowing for unlimited rides on Switzerland’s extensive public transport system for the duration of the stopover – an easy and convenient hop-on, hop-off system.
The multi-destination Stopover Switzerland packages, which are bookable for two to four nights, offer a fixed itinerary including transport with different locations for the overnight stays in three- or four-star hotels, as well as a flexible range of activities.
The initial eight Stopover Switzerland packages, all customized by Switzerland Travel Centre, can now be booked at www.swiss.com/stopover, in connection with a flight or even independently of any flight arrangements. The range of these stopover packages will be steadily expanded.
Swiss International Air Lines (SWISS) is The Airline of Switzerland, serving over 100 destinations in 43 countries worldwide from Zurich, Geneva and Lugano and carrying some 17 million passengers a year with its 90-aircraft fleet.The company’s Swiss WorldCargo division provides a comprehensive range of airport-to-airport airfreight services for high-value and care- intensive consignments to some 130 destinations in more than 80 countries.
Switzerland Tourism (ST) is a federal public corporation. Its mission, as decreed by a Federal Resolution of 16 December 1994, is to promote Switzerland as a holiday, travel and conference destination both at home and abroad. ST’s principal activity is to develop and implement effective marketing programs, as well as to position Switzerland in international markets as a strong, modern but timeless brand. The company is managed according to business criteria focused on markets’ needs and clients’ satisfaction. The ST Board comprises 13 representatives from the tourism sector and from business and political circles. Worldwide, ST employs about 240 staff in 26 countries. In the U.S., Switzerland Tourism has offices in the New York and San Francisco.
Switzerland Travel Centre (STC) is both the official and the largest tour operator for holidays in Switzerland – be it for Swiss citizens, international independent travellers or major tour operators from around the world. Switzerland Travel Centre also offers the largest range of bookable travel, accommodation and sightseeing products for the holiday destination of Switzerland, including simple access to over 2,000 Swiss hotels, a multitude of experience-packed railway products and unique tours. As the official holiday agent for Switzerland Tourism, Switzerland Travel Centre has a presence in Zurich, London, Stuttgart and Hong Kong (2019) as well as employees based in the USA and Asia. Switzerland Travel Centre employs over 100 personnel, who are all enthralled with Switzerland.
Contacts
The Lufthansa Group
Corporate Communications, The Americas
Tal Muscal / Christina Semmel
Phone: +1 516-296-9474
americaspr@dlh.de
Switzerland Tourism
Alex Herrmann, Director Americas
Phone: +1 917-208-4299
alex.herrmann@switzerland.com
Switzerland Travel Centre
Phone: +41 44 365 2020
info@pantarhei.ch
