About Switzerland Tourism
Switzerland Tourism is the national marketing and sales organisation for Switzerland. The marketing organisation Switzerland Tourism (ST) has a long history. It has been promoting Switzerland as a holiday, travel and conference destination at home and abroad for more than 90 years by federal mandate. ST positions Switzerland as a tourism brand standing for quality, naturalness, authenticity, sustainability and modernity, under the overall concept of “Swissness”. ST is a public corporation head quartered in Zurich, ST has a presence in 27 countries, employing 240 staff. Switzerland Tourism is represented in the UK and Ireland from its office in London with 10 employees.


Annual report
Our Annual Report 2020 is online: https://report.stnet.ch/en/

Recent figures

The latest research report and figures on British guests travelling to Switzerland from 2021 can be downloaded here.