Media Trips.

Are you interested in a media trip? Switzerland Tourism welcome queries for media trips and we’re looking forward to your creative and touristic publication about Switzerland.

Please check below mentioned criterias and submit your inquiry together with the Media Profile form to the Switzerland Tourism media contact in your market.

Support Requirements.

Switzerland Tourism (ST) welcomes inquiries for media trips on behalf of Southeast Asian media that relate editorially to the ST’s segments for the market and are part of a travel feature. Due to the high volume of requests we receive however, the approval of media trip requests are subject to the following criteria: 

As a rule of thumb

The story has to appear in one of Switzerland Tourism’s target media and cover one of the target segments. A rule of thumb is a minimum of: 

• Print Outlets: 100’000 Circulation
• Online Outlets: 200’000 UVPM 
• Social Media: > 0.20% Engagement Rate for all channels 
• Facebook: > 30’000 Fans 
• Twitter: > 25’000 Followers 
• Instagram: > 50’000 Followers 
• YouTube: > 50’000 Views 

The segments for the Southeast Asian market in 2022/23 are:

• Spring: Family and Nature-Lover (Indonesia & Thailand)
• Summer: Outdoor Enthusiast (Singapore)
• Autumn: Luxury Traveller & Culture Traveller (Malaysia & Thailand)
• Winter: Snow-Lover & Snow Sports Enthusiast (Singapore, Malaysia, Thailand & Indonesia)

Media Profile.

In order to get an idea what publication you are planning, please submit the duly completed media profile together with your inquiry.